Consumer wine site aims to create a ‘personalised consumer journey’
Independent wine merchant Laithwaites has launched a new look website in bid to give its customers a personalised journey.
The new-look laithwaites.co.uk was launched as part of a 3-phase development, will include the release of an i-Phone app later this year.
The new platform has been designed by ATG (Art Technology Group) to manage sales across several retail channels, including orders placed via the website, shops and phone.
Robert McCarthy, commercial director at Laithwaites Wine said that the new website “will focus on creating a personalised customer journey.”Read more